NewsDesk: £20 million boost for creative industries
More than £20 million is being pumped into the UK’s thriving creative industries to help inspire and attract new talent, scale up existing businesses, boost skills and provide education.
The package of support announced by Creative Industries Minister Margot James during a visit to Dudley Technical College will help to increase the diversity of the sector’s workforce and maintain the future pipeline of creative talent in an industry that now contributes more than £100 billion to the UK economy.
Improving the nation’s skills and boosting business opportunities is at the heart of the government’s modern Industrial Strategy, which this week celebrates its one year anniversary. This new funding follows the publication of the Creative Industries Sector Deal earlier this year and includes:
- A £14 million Creative Careers Programme led by industry will see leading industry figures working with schools and colleges to raise awareness of employment opportunities in the sector, reaching more than 160,000 students by 2020. Around 2 million young people will be able to access better advice about pursuing a creative career.
- A £4 million programme to help scale up creative enterprises in Bristol, Greater Manchester and the West Midlands – helping creative businesses to access finance and translate their ideas into investment.£2 million to continue the successful ‘Get it Right’ campaign with industry until 2021 – helping to educate consumers on the dangers of copyright infringement and direct them to legitimate sources of creative content online.
- £200,000 investment to upscale the Digital Schoolhouse programme being delivered by games trade body Ukie powered by PlayStation – inspiring the next generation of game creators, growing the programme to 50 schools by September 2019 and reaching an extra 7000 pupils next academic year.
- £190,000 to the UK Games Fund to build on the new Pitch Development Programme. This helps promising companies gain industry support to receive UK Games Fund grants of £25,000.
Minister for the Creative Industries, Margot James, said:
“Millions of people around the world enjoy our world-class creative and cultural output every day, and we want to stay as a frontrunner in these vibrant sectors.
“Our creative industries are a vital part of the economy, contributing over £100 billion to the economy, so it is important we maintain the pipeline of talent. This package will take the sector from strength to strength by arming the next generation of creatives with the necessary skills and giving businesses in the industry the support they need to succeed.
“The Creative Careers programme will see leaders of creative businesses inspire students through talks and work experience. Businesses will also be helped to develop more accessible routes into employment in the sector, this includes creating apprenticeship standards for priority roles which will be identified by industry.”